Not everyone understands, or sees value in content marketing. The truth is, creating quality content takes time, and not all companies afford to invest that kind of time into creating articles for their blog, nor hiring a content writer, since they don’t need that much content, in order to have someone working full time only on that. That is why many decide to buy articles, and if you’re not quite convinced of its advantages, I will list 7 reasons why you should think about doing it.
1. You will save money
Buying articles is way cheaper than to hire someone in house to do it. According to Indeed.com, the salary of a web content writer has now reached $60.000, and it will continue to rise. After doing a simple math exercise, there is no doubt that if you buy articles, you will get more content, for less money. In the long term, it’s better for you and your company. You will save yourself the trouble of paying a content writer that provides content you don’t necessarily need, or use. Also, if you buy articles from an agency, most of the time they will have more writers, so that they can successfully deliver the content just on time for you to review it.
2. Buying articles will give you more time and freedom
Yes, that’s true. And I will tell you how. A writer or an agency knows how to create your content marketing strategy, since they are the experts in this field. If you need materials for a certain campaign you’re running, you won’t have to worry about the quality of the content, or the fact that it won’t be ready in time. And while the content is created by the people you decided to buy articles from, you will have more time on your hands to deal with more important things. Creating content will be one less thing to worry about.
3. More interaction with your customers
Engagement is what will make your customers want to do business with you again. Writers know how and what to say to make readers give their feedback, and start a genuine conversation with them. Seeing that you care about them is the first thing your customers will appreciate, and one of the most important things that will make them come back for more. Any form of interaction is really good for your business. You will more likely buy again from a company that bonds with you. Think about how a simple “hello!” when you walk into a store can make a difference.
4. The assurance of getting quality content
Even if you may be skeptical whether you should buy articles or not (and I completely understand you), you must know that most of the time, the content you’ll get in return will be so much better then you would’ve expected. This has a pretty easy explanation. Both freelance writers and agencies that offer content writing services are hired based on the recommendations made by other people that used their services. Let’s face it: even if a company can have the best campaign to promote itself, there is a chance that their writers are not quite the best. Recommendations are the reason why most freelancers or agencies survive, and delivering quality is one of their number one missions.
5. You can buy articles from niche writers
Let’s say that you don’t want to put on your blog general information that everybody already knows, or talk about random topics, just to fill the pages. You want niche articles, which are relevant for your company’s field. There are a lot of content creators out there, or maybe even agencies that are specialized in certain topics. They are always up-to-date with fresh new information, because that’s their job. The truth is, even if your company works in a certain industry, you don’t have all the time in the world to browse what’s new in your world. Niche writers are always a good match for your business.
6. Technology makes buying articles so much easier
We can communicate with any person in this world, no matter where they are (if they have Internet connection or a phone, of course). Don’t worry if there isn’t someone in your country that provides content writing services, or if you can’t rely on them. You can always search abroad for talented writers or agencies. Technology also made possible the creation of some amazing online tools, which make overseas communication feel like you’re talking to the person that lives just across the street. I think that the Squirrly team has never met in person their clients (correct me if I’m wrong, Florin), except for Philipp, one of our investors, who is also our client). Skype is the only way we can “meet” our clients. As it turns out, technology makes all these physical boundaries disappear when it comes to finding ways to communicate and connect with each other.
7. Creating a strong connection with your writer
Last, but not least, if you want your content to rock the world, before hiring a writer or an agency, it’s important to establish some rules. After you’ve requested a demo of their work, and saw that it fits your standards, it’s time to get to work. A good writer will have to know everything about your company, about your brand mostly, the values you embrace. Think of your writer as a partner. You have to share with them every information they need, so that they deliver engaging content, which will resonate with your customers. Also, if you decide to hire someone you and your audience really like, seeing the same style of writing will bring more trust in your brand, since they will expect the same quality every time they read your articles. A person you hire inside your company can come and go, while hiring an agency is a long term strategy.
Now that I’ve listed 7 reasons why it’s a good idea to buy articles for your blog, it’s your turn to give me your opinion. What’s your take on buying articles? Do you believe in the power of content marketing?