Keyword research doesn’t have to be overwhelming.
You don’t need expensive tools or endless spreadsheets to uncover goldmine opportunities.
I’ve learned that the smartest marketers don’t start from scratch — they start with formulas.
This infographic breaks down all 16 keyword formulas at a glance — so you can start generating new keyword ideas instantly.
These 16 proven keyword formulas will help you generate high-value keyword ideas fast, reveal hidden ranking opportunities, and build content that your audience actually searches for.
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👉 Use this to uncover core, high-conversion keywords for your main pages.
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Keep your content fresh and relevant by including current years — this attracts trend seekers and boosts CTRs in search results.
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Perfect for seasonal campaigns and trend-based marketing.
Plan ahead and match your content calendar to your audience’s needs.
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Ideal for local SEO.
Use this formula when targeting a city, region, or neighborhood.
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This is how you write content that feels tailored and personal to your ideal customer.
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Price-driven keywords attract purchase-ready visitors — great for product pages and conversion-oriented blog posts.
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These are benefit-oriented keywords that convert exceptionally well.
They communicate instant value to your audience.
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Show that your content is updated, relevant, and cutting-edge — great for newsletters or posts about innovation.
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A proven strategy for competitor-based keyword campaigns.
You attract their audience by positioning your product as a better, simpler, or smarter solution.
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Modifiers help you target informational intent — people looking for structure and clarity.
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Perfect for brand comparisons and competitor SEO.
It helps people researching alternatives make an informed decision — with your brand on top.
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Humans love comparisons.
This formula captures users at the decision-making stage of the funnel.
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Journalists and content creators love data.
These keywords can earn you backlinks and authority mentions when you publish credible statistics.
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This is your go-to for educational, awareness-stage content that introduces new concepts to your audience.
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Classic buyer-intent keyword type — high competition but also high reward when optimized properly.
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Timeless and powerful.
“How to” keywords attract problem-aware audiences looking for real solutions.
Infographic made by Squirrly – “16 Formulas to Find New Keyword Ideas (Don’t Do Keyword Research from Scratch)”
Keyword research isn’t about finding random terms — it’s about finding intent.
These 16 keyword formulas help you map that intent directly to your content, giving you a consistent stream of relevant, search-ready ideas.
Next time you plan your content strategy, use these formulas as a brainstorming tool — you’ll never face an empty keyword list again.