Running a WooCommerce store without social media is like opening a shop and forgetting to unlock the door. Whether you’re selling handmade candles or custom t-shirts, the right platform can bring in real traffic—and actual sales. But not all social channels pull their weight the same way. Figuring out where your time (and maybe ad dollars) go furthest? That’s the trick. In this guide, we’ll break down the best social media for WooCommerce so you’re not stuck guessing what works. Because let’s face it—your store deserves more than likes; it needs revenue that shows up in your bank account.
Facebook & Instagram Shops
Facebook and Instagram Shops connect your WooCommerce store with two of the busiest platforms online. These shops let you list your products right on your business profiles. No need to send people away from their apps. They see it, tap it, and buy it—all without leaving Facebook or Instagram.
When shoppers scroll through their feeds, they already follow brands they trust. If your WooCommerce items show up in their feed or Stories, that’s a direct shot at sales. With Meta’s native integration, syncing product catalogs becomes fast and manageable. You don’t have to duplicate listings or spend time uploading new stock manually.
Product tags make posts more than just pictures—they become storefronts. Every tag is a shortcut to checkout. This setup works well when paired with promotions like limited-time offers or seasonal discounts since users can act on impulse without jumping between tabs.
If you’re wondering how all this activity translates into real numbers—sales, clicks, conversions—a tool like Squirrly SEO makes tracking easier. It connects with Facebook Pixel so you can see what’s working across both Facebook and Instagram without needing extra plugins. You’ll know which posts bring traffic and which ones lead to purchases.
The best part? These insights also help fine-tune ad campaigns. If one product gets more clicks but fewer buys, you can adjust pricing or test another image right away.
For anyone comparing options, this combo ranks high as one of the best social media for WooCommerce growth strategies today. It’s not just about visibility—it’s about getting results you can measure.
Want less guesswork in your strategy? Let Squirrly Handle Your Metrics so you can focus on running the store instead of chasing data across dashboards.
Pinterest for Product Discovery
Pinterest works more like a visual search tool than a typical social network. People go there with intent. They’re not scrolling to pass time — they’re searching for ideas, styles, or products they plan to buy. That makes Pinterest an ideal platform for WooCommerce store owners looking to put their products in front of users who already want something similar.
Unlike other platforms where posts disappear fast, pins stay searchable for months. This gives your WooCommerce store long-term visibility without needing daily updates. Rich Pins take this even further by pulling extra details from your product pages—like pricing and availability—directly into the pin display. This helps shoppers get key info right away, increasing the chance they’ll click through and buy.
Shoppable pins allow users to purchase without leaving Pinterest. When someone sees a product that fits their needs or style, they can act on it instantly. For stores selling home goods, fashion items, accessories, or anything visual in nature — this is huge.
To make things easier, tools like Squirrly SEO’s Social Media Tracking & Optimization Tool connect directly with Pinterest Rich Pins and Facebook Pixel. You can track how well your pins perform and see what drives clicks and sales across both platforms—all from inside WordPress. No switching between tabs or juggling extra plugins.
Want to grow smarter? Let Squirrly Handle Your Metrics.
For WooCommerce sellers trying to find the best social media for WooCommerce, Pinterest stands out as a solid choice when it comes to product discovery and traffic growth. It’s not just about likes—it’s about getting found when people actually need what you sell.
TikTok Ads & Organic Content
TikTok’s short videos make it simple to show your products in use. You don’t need high-end gear or a film crew. Just grab your phone, hit record, and let the product do the talking. This platform favors real moments over polished ads, which works well when trying to connect with younger shoppers who prefer honesty over hype.
WooCommerce store owners can take advantage of TikTok for both paid and unpaid reach. With TikTok for WooCommerce plugins, you can link your shop directly to the platform. This makes it easier to run ads that speak to specific groups of people based on what they like or how they browse. These tools also help track who buys after watching a video or clicking an ad.
Paid campaigns aren’t the only way forward here. Organic content still pulls weight—especially when you keep things fun and straight to the point. Product demos, behind-the-scenes clips, and customer reactions often perform better than traditional sales pitches.
To stay on top of what’s working (and what isn’t), tracking is key. That’s where smart tools come into play. Using something like eCommerce Social Media Metrics by Squirrly helps you monitor performance without juggling five different dashboards. It connects with Facebook Pixel and Pinterest Rich Pins too—so you’re not just guessing across platforms; you’re seeing actual results from every post and ad.
If you’re aiming for better returns without extra tech headaches, let Squirrly handle your metrics.
The Best Social Media for WooCommerce
YouTube pulls ahead when it comes to long-term results. It brings steady traffic and helps your store show up more often in search engines. That’s not a guess—it’s how the platform works. Videos stay searchable for years, unlike posts that disappear in hours.
WooCommerce store owners can use YouTube to post useful content. Product tutorials help visitors understand how items function. Unboxing clips grab attention and give honest views of packaging and features. Reviews from real users build trust without needing a sales pitch.
Linking back to your product pages in video descriptions is simple but powerful. It creates direct paths for viewers to shop while they’re interested. This drives not just clicks, but qualified visits—people already curious about what you offer.
Plus, YouTube is owned by Google, which means videos often rank high on search result pages. The more helpful your videos, the better chance they appear where shoppers start their research.
To take full advantage of this channel, tracking performance matters just as much as creating content. That’s where tools like Squirrly SEO support your efforts without adding extra tasks to your day. Its social media tracking feature connects with Facebook Pixel and Pinterest Rich Pins—but it also helps monitor YouTube-driven conversions through integrated campaign data.
Instead of guessing what works, you’ll see which videos bring traffic or drive sales—and adjust future uploads based on real numbers across all major platforms.
Let Squirrly handle your metrics so you can focus on making useful videos that sell.
Video can feel like a big leap at first, but once your channel starts growing, each upload becomes another way to get found—and shopped—from search results and social feeds alike.
Maximizing Social Media to Fuel WooCommerce Growth
With so many platforms competing for attention, knowing where to focus your energy can make or break your WooCommerce store’s success. Facebook and Instagram Shops offer seamless shopping experiences, Pinterest drives product discovery with visual appeal, and TikTok turns short-form content into serious sales potential. Choosing the best social media for WooCommerce means aligning platform strengths with your audience’s behavior—and tracking what works. That’s where smart tools come in. Want sharper insights without juggling a dozen plugins? Let Squirrly Handle Your Metrics and turn your social traffic into real revenue—without breaking a sweat or the bank.
