Keyword research alone isn’t a strategy.
It’s the foundation — but without structure, prioritization, and tracking, even the best research loses its value.
Transform keyword research into an organized, strategic system that drives measurable SEO performance.
Keyword analysis provides data. Briefcase provides direction.
It gives you a central hub to store, organize, and act on your most important keywords — ensuring your research is always aligned with campaigns, goals, and results.
Add, remove, and regroup keywords as your campaigns evolve.
Track performance over time, adapt to trends, and refine your strategy continuously.
Assign colors and names to your Labels for quick filtering and precise navigation across your keyword portfolio.
Each keyword can belong to multiple categories — giving you the flexibility to structure your strategy by intent, topic, or funnel stage.
Every keyword tells a story.
Briefcase shows you exactly where that story plays out — which pages and articles target a keyword, and how effectively they perform.
Gain a complete overview of your current strategy, identify weak points, and make informed decisions about where to focus next.
Labels aren’t just for organization — they’re a framework for strategic clarity.
Briefcase lets you define Labels that reflect how your business approaches SEO and content marketing.
Use them to manage:
Search Intent
Customer Journey Stages
Campaign Objectives
Brand Messaging
Content Planning
Semantic Keyword Groups (LSI)